Pure Finance is a trusted financial consultancy serving clients across Ireland. Founded in 2017 by Eoin Wilson, we’ve built our reputation on delivering crystal-clear financial advice to business owners and ambitious professionals nationwide.

Our approach is built on what we call the “Four Pillars” (see below).

What sets us apart is our commitment to making complex financial matters clear and accessible. Based in Dun Laoghaire, Pure Finance provides the expertise you need to achieve lasting financial security and prosperity.

With a combination of professional excellence and personal service, we’re proud to help Irish businesses and individuals make informed decisions about their financial future.

Ready to take the first step towards financial clarity? Book your complimentary Strategy Session today and discover how Pure Finance can help you to secure your financial future.

With over 17 years of experience in financial advisory, Eoin Wilson founded Pure Finance in 2017 with a clear mission: to deliver transparent, jargon-free financial advice to business owners and ambitious professionals.

As a Certified Financial Planner® and Qualified Financial Adviser, Eoin combines his extensive academic background – including a degree in Economics, a Master’s in Business from Smurfit Business School, and a Master’s in Finance from UCD – with his real-world expertise to help clients build and protect their wealth.

What sets Eoin apart is his commitment to absolute transparency with respect to fees and his proven track record of creating lasting client relationships, with many partnerships spanning more than a decade. He specialises in developing clear, actionable financial strategies that help business owners and professionals achieve their long-term financial goals.

When he’s not helping clients secure their financial futures, you’ll find Eoin catching waves off Ireland’s West Coast or spending quality time with his two daughters. His balanced approach to life and wealth management reflects his belief that financial planning should enhance, not complicate, your life.

Ready to take control of your financial future? Book your complimentary Financial Strategy Session with Eoin today. In this no-obligation consultation, Eoin will explore your goals and show you how Pure Finance can help you create a clear path to financial success.

As Pure Finance’s dedicated Financial Services Administrator, Emma brings a wealth of experience to ensure our clients receive seamless support throughout their financial planning journey. Emma started her career in Financial Services and attained the Qualified Financial Adviser (QFA) designation in 2007.

Since joining Pure Finance in 2023, Emma has become an integral part of our client-focused approach, combining her strong organisational skills and Financial Services experience. Her commitment to ethical financial practices and attention to detail play an important role in helping our clients achieve their financial goals. Emma takes pride in making the financial planning process smooth and accessible for everyone she works with.

When she’s not supporting our clients, Emma balances her role with being a mother to teenage twins. Her love for yoga and live music reflects her belief in maintaining harmony in both professional and personal life – a value that aligns perfectly with Pure Finance’s holistic approach to financial well-being.